AI Insights · Timothy · January 2023
Top 5 Fashion Games on iOS in Oceania Q4 2022
Project Makeover led the fashion game category in Oceania on iOS in Q4 2022, showing significant revenue and user engagement. Other top titles included Covet Fashion, RuPaul's Drag Race Superstar, SUITSME, and Shining Nikki.
Throughout Q4 2022, the fashion game category on iOS in Oceania saw varied performance metrics among the top 5 apps. Here’s a detailed look at their weekly trends in downloads, revenue, and active users.
Project Makeover from Magic Tavern, Inc. had a strong quarter in terms of revenue, starting at around $49.9K in late September and peaking at approximately $57.6K in the final week of December. Weekly downloads began at 4.2K, dipped mid-quarter, and rebounded to 5.9K by the last week. Active users showed a slight decrease from 64.1K to around 60.4K over the quarter.
Covet Fashion: Dress Up Game by Crowdstar LLC exhibited a fluctuating revenue trend, peaking at $23.8K in early November and ending the year at $13.8K. Downloads were generally low, starting at 1.1K and reaching 920 by the end of December. Active users remained relatively stable, hovering around 4K throughout the quarter.
RuPaul's Drag Race Superstar from Eastside Games showed a decline in revenue from $7.7K at the start to $3.5K by the end of the year. Downloads were minimal, starting at 276 and dropping to 46. Active users decreased from 3.3K to 2.3K during the quarter.
SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED had relatively steady revenue with minor fluctuations, starting at $3.7K and ending at $3.6K. Downloads started at 1.3K, dipped mid-quarter, and ended at 788. Active users ranged between 2.3K and 3.3K, showing some growth towards the end of December.
Shining Nikki-Fashion Makeover from Paper Games saw its revenue peak at $5.8K in mid-December, starting the quarter at $5.6K and closing at $4K. Downloads were modest, beginning at 458 and ending at 300. Active users saw a slight decrease from 2.9K to 2.3K over the quarter.
These insights highlight the diverse performance of fashion games on iOS in Oceania during Q4 2022. For more detailed data and further insights, visit Sensor Tower.
